Gamification in Online Casinos

Gray Stainless Steel Horse Figurine

Gamification in online casinos allows players to join in on a casino adventure. In addition to playing the available casino games, the actual casino site becomes a game too. Thanks to levels, missions and competitions, the online gambling experience becomes more interactive and engaging.

Here we look at what gamification in online casinos means. In addition, we highlight some great gamification casinos worth checking out.

What is Gamification?

Only a few years ago, gamification in online casinos was a rare sight. But today, you’ll find a large number of online casinos offering gamification to their players in one way or another. It is no longer enough to play the casino games available; the casino site itself has to be a gaming experience too.

Gamification is simply the use of game elements in a non-gaming context. Some examples include the use of badges, levels and avatars. With inspiration from the video game industry, these additional features are used to create an improved experience and engagement. The idea is not something specifically designed for the casino industry, but it is surely a very good match!

Why is Gamification a Good Match to Online Casinos?

One of the reasons for the popularity of gamification is that it offers variety. Gamification allows you to rise through levels, quests, and to reach leaderboards. It creates a gaming experience that goes beyond the casino game only. With gamification, you get several levels of gaming and consequently, several layers of prizes.

The ease of customization with gamification is another reason why it is quite popular. The ability to customize player profiles and gaming levels makes you more engaged and connected to the game and casino. 

That is not to say gamification is perfect in its current form. The main concern that comes with gamification is the susceptibility to problem gambling. The higher engagement means some players are likely to spend more money or to play for longer. It is therefore important that gamification casinos have good responsible gambling policies in place.

Top Gamification Features 

Avid casino players have most probably noticed the introduction of level-up progress bars in many online casinos. These bars fill up whenever a player makes a deposit and/or wager at the casino. A full bar takes the player to a new level. This normally comes with new prizes and perks like free spins or free bets. A good example of this is the Power Bar at Rizk Casino.

Another great gamification feature is the leaderboards. Here, players can fight it out to appear on top of the board. This is done through various tournaments and challenges at the casino. Again, Rizk Casino is a good example here with their Rizk Races.

If you are a creative player, then the avatar feature might appeal to you. This way of gamification can allow you to create a player profile with a unique username and appearance. Once you have created your avatar, you will be able to complete missions at the casino and also here level up. Casumo might be seen as one of the original gamification casinos, with a fun avatar experience.

Finally, one of the most exciting gamification features is the player vs. player function. This feature allows you to create a duel with other players.


Gamification has improved the way gamers interact with online gaming sites. Online casinos that embrace gamification are becoming fan favourites for modern players. With leaderboards, tournaments and more, players can get more out of their playing time.

Ultimately it all gets down to user preference. To conclude, if you prefer new interactive features, then gamification is for you. But old school gamers still have several traditional casino sites available.